Successful candidate will be responsible for the development of automotive aftermarket product strategies for their assigned lines to include: new product development, product marketing, new product introductions, market research, and Original Equipment (OE) research. In addition, you will partner with other internal departments in the engineering, design/development and the testing of new products.
Act as a category expert in your product categories
Define new product initiatives while optimizing the ongoing product line for maximum profitability.
Define and develop 1-3 year product portfolio roadmaps
Deliver product introductions on-time and within budget, for assigned product lines
Develop and drive brand, product and line strategy
Work Closely with the pricing department on new product introductions to achieve planned market position and gross margin targets
Identify and develop new product opportunities
Work within a cross-functional team through all phases of the product design and development process, manufacturing and sourcing process through to product launch
Represent the voice of customer\" on product development teams to assure objectives are met
Collaborate with the marketing services team on marketing strategy for assigned products including literature, advertising, product sales training and support materials
Contribute to new business development efforts, including new category and new channel assessment
Prepare Market Requirements Document and product specifications along with the product development / engineering team
Preparing accurate up-to-date reports and reviews on project schedules and cost analysis
Evaluate ideas and suggestions for new products, investigate market opportunities and effect on market for present products.
Recommend specific and measurable Marketing objectives for product lines in terms of $ Sales, Gross Profits, and Market Share
Lead implementation of new product launches outlined in the product marketing plan
Partner with operations (forecasting & supply chain) and sales planning to ensure fill rate targets are achieved
Responsible for acquiring, updating, and comparison of company product performance vs. competitive performance, and competitive landscaping (pricing, features, applications, and innovation)
Market trends analysis
Good communication skills and ability to communicate with sales team/channel partners
Analysis of Market Demand, Market Share and Value Proposition of own products vs main competitors
Manage and execute the introduction of new products
BA / BS degree or equivalent experience
3 to 5 years product management experience preferred
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.