The Senior Manager of In-Store Visual Experience is responsible for creating the visual merchandising strategies for LensCrafters that will dramatically enhance and consistently deliver the brand image and business objectives. This critical role leads creative development for all store visuals, display tools, and store presentation standards, including all field tools. In addition, this role is responsible for bringing consistent standards and execution across all stores. Further tasks include monthly management of the department budget and critical timelines that are established with our internal and global partners.
MAJOR DUTIES AND RESPONSIBILITIES Collaborate with leadership and brand cross-functional teams, including the Center of Excellence, to deliver consumer-centric, best-in-class marketing for LensCrafters Lead all creative operations for the department including writing of strategic briefs, development of marketing elements, corporate visual store communications, process and creative pipeline (global and internal), and main bridge between VM and cross-functional partners in Operations, Product, Planning, Procurement, and Store Design Consumer Activations: Lead, plan, and execute with excellence consumer activations with multiple internal and external teams and agencies Project Management: Manage several projects concurrently, often leading higher-level team members to deliver excellence in a timely manner Develop and manage the department calendar used cross-functionally by the marketing team, global team, and our other channel partners Design and execute materials and processes that aid in the successful opening of stores and all VM in store executions Create, manage, and improve visual merchandising principles, factoring in multiple store design types, store segments, volume needs, and variety of design characteristics
BASIC QUALIFICATIONS Bachelor's degree in Marketing, Merchandising or related field MBA preferred but not required 8+ years of visual merchandising experience, preferably in a corporate capacity Previous leadership role Excellent written and verbal communication skills Strong attention to detail Business maturity and professionalism Understanding of the balance between art and science, and the role it plays in building the necessary strategies to drive a business Proven ability to manage others directly or indirectly as well as manage multiple projects and timelines Ability to influence and persuade others in the organization Proven presentation skills
Associated topics: 2d, 3d, demo, digital, environment, light, showroom, store, visual, visual merchandising