Senior Manager, Strategy & Insights - CPG
New York, NY
Univision Communications Inc. (\"Univision\"/UCI) is the leading Spanish-language media company in the United States. Our portfolio includes Television, Radio, and Digital and Mobile offerings that entertain and inform more Hispanics than any other media company in the country. Univision is headquartered in New York, with network operations in Miami and television stations and sales offices in major cities throughout the United States.
In an effort to better serve our customers in the rapidly changing media and advertising environment, Univision's Strategy & Insights (S&I) CPG Team based in New York City has embarked on an aggressive and exciting mission to super serve our advertisers. Our mission is to be an integral resource to marketers, helping them build their business by connecting them with Hispanic consumers.
Category Business Intelligence
+ Develop in-depth understanding of CPG category business drivers, consumer habits and practices, consumer behaviors and barriers, and key brand strategies
+ Create presentations with compelling stories that help to communicate the Hispanic opportunity for the CPG category
+ Develop Hispanic CPG category insights and learning to enable strategy development and drive deeper understanding of Hispanics in areas of client interest
+ Participate in internal brainstorm sessions and client/agency briefings as appropriate
+ Attain a comprehensive understanding of primary and secondary research tocraft compelling business cases, determine ROI metrics, and size the business opportunity for clients
+ Collaborate with CPG team and/or other S&I vertical team members to develop presentations that effectively showcase the Hispanic market opportunity
+ Review and analyze CPG sales data and consumer insights and translate into business building sales stories
+ Create and disseminate CPG landscape news and information to help team stay ahead of industry events and happenings
+ Participate in internal brainstorms, ideations and UCI proprietary research projects as needed
+ Strategic thinker and storyteller able to analyze and translate data into actionable insights and effective sales presentations
+ Self-starter and team player who initiates innovative ideas and solutions to everyday and emerging situations
+ Deep interest in CPG Category.
+ Ideally 3-5 years of experience at a CPG organization, media or research company, advertising agency, or service company
+ Hispanic/multi-cultural, brand marketing, advertising or research a plus
+ A self-starter with strong written and oral communication skills
+ Strong project management experience: outstanding organizational skills, great attention to detail and follow-through, ability to multi-task and consistently meet deadlines
+ Proficiency in Excel, PowerPoint, Word
+ College degree required
+ Spanish language proficiency
+ Familiarity with CPG data resources such as Nielsen Target Track or MRI a plus.
+ Must be willing to work from offices in New York, NY
+ Must be willing to submit to a background investigation
+ Must have unrestricted work authorization to work in the United States
About Univision Communications Inc.
Univision is the leading media company serving Hispanic America. The company's broadcast assets include Univision Network, one of the top television networks in the U.S. regardless of language and the most-watched Spanish-language broadcast network in the country; UniM?s, a leading Spanish-language broadcast television network; and Univision Local Media, which owns and/or operates 64 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico. Univision Cable Networks consists of Univision Deportes Network (UDN), the most-watched Spanish-language sports cable network in the U.S.; Galavisi?n, the most-watched U.S. Spanish-language entertainment cable network; Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas; ForoTV, a 24-hour Spanish-language cable network dedicated to international news; and an additional suite of cable offerings - De Pel?cula, De Pel?cula Cl?sico, Bandamax, Ritmoson and Telehit. Univision's cable portfolio also includes FUSION TV, an English-language news and lifestyle cable network; an investment in El Rey Network, a general entertainment English-language cable network. The company also owns and operates several premier digital destinations including Univision Now, a direct-to-consumer, on-demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a digital music application featuring multimedia music content. The company's assets also include the digital brands associated with the Gizmodo Media Group and The Onion.
For more information, please visit www.Univision.net.
Univision is an Equal Opportunity Employer including Vets and Disabled