rochestermanagement | Director of Marketing & Media Insights (Primary Research) in Buffalo, NY

Director of Marketing & Media Insights (Primary Research)

  • Viacom Group
  • $135,105.00 - 127,920.00 / Year *
  • 167 Hudson St
  • Buffalo, NY 14201
  • Full-Time
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Please enable cookies in your browser to experience all the personalized features of this site, including the ability to apply for a job. The Viacom Entertainment Group Strategic Insights & Research department is looking for a Director to join the Marketing & Media Insights team. The role is primarily responsible for conducting research and developing audience insights through a variety of qualitative and quantitative methodologies. Reporting into the VP, the Director will help manage the design, implementation and analysis of custom research to inform Marketing, Creative, Social Media and Media Planning strategy. You will primarily work on marketing-related projects across linear, social and digital platforms, as well as some more long-term strategic projects related to our audience and their connection to content. Are you an experienced Media Researcher with a passion for television? This could be your next step in your career. Responsibilities Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders Oversee projects with external vendors, such as creative testing and consumer deep-dives, by monitoring key timelines and details, including recruitment of respondents, survey development, data output, and report delivery Monitor, interpret and compile findings from various research sources (syndicated, social listening, primary research, etc.) on industry and consumer trends, and disseminate it to key stakeholders in an engaging and thoughtful way Work closely with Marketing Analytics colleagues to ensure that research is communicating a holistic story of the performance of our brands and key franchises Proactively seek out and evaluate new resources, tools, and partners to ensure that were using the most current and effective methodologies Develop a strong working relationship with colleagues across multiple teams within the organization Partner with leadership to manage workflow and priorities Manage and mentor the teams Manager Basic Qualifications At least 5-7 years of related research experience, including Marketing, Creative and Content Research, preferably at a TV brand Bachelor degree or higher Additional Qualifications Strong experience in both quantitative and qualitative research, including writing surveys, moderating focus groups, conducting in-depth interviews and analyzing research findings Proven mastery of data analysis with the ability to turn complex analyses into clear, easy-to-understand storytelling presentations Experience with Nielsen ratings data a plus Experienced presenter who is comfortable presenting to stakeholders and senior staff Highly organized, collaborative self-starter with the ability to work under pressure, set priorities, handle multiple projects and meet tight deadlines Excellent interpersonal skills which will enable candidate to interact with a wide range of personalities and establish effective relationships at all levels of the organization Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Were an equal opportunity employer (EOE). At Viacom, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Viacom is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.